`Final Culminating Assignment – Gum Package
a) What is the feeling you wanted your gum
package to portray? How did you achieve this?
The feeling I wanted my gum package to portray was a great sweet tasting gum. I acheived this by using light colours and keeping my gum package looking simple and using colours that went well together.
b) Who are you targeting your gum to? How did
you achieve this?
My Gum is targetted towards younger children. I tried to acheive this by again using light colours and by using colours that worked well together, colours that little children get more into, rather then darker colours.
c) What area in your design did you use Photoshop?
On my gum package the area that i designed using photoshop was the actual title of the gum, “Sum Gum”. I wrote out the name of the gum on photoshop and used drop shadow to make the name stnad out better.
d) More marks are given to designs that are
custom created and not just taken from free
vectors or free stock photography. What part of your gum
package did you custom design?
On my gum package design i didnt use any vectors of free stock photography. I custom created everything. i made the background of my gum package on illustrator. To make my background i first made 3 squares, each one a bit smaller then the other one. Then i made all 3 of the squares different colours, but i used the colour purple and made the 3 squares different shades of purple, pretty much making the biggest square the darkest and the smallest square the lightest. Then i went to Object and then ” make ” which blended the 3 squares together to make my background.
